PROJECTION OF THE LINK BETWEEN THE UNIVERSITY OF ARTEMISA AND GEOCUBA, BASED ON UNIVERSITY PROCESSES

Abstract

Given the relevance and necessity of the country's current development, and in line with established policies, universities face the challenge of becoming key players in the intellectual and scientific development of each region. They must respond to territorial economic and social development policies through their connection with the business sector. This paper presents a theoretical framework of the elements to consider when designing an action plan based on university processes to strengthen the university-business link. In this regard, a proposal is made between the University of Artemisa “Julio Díaz González” and the GEOCUBA Company.